What are a few things every business has in common?? They obviously have a name, most likely have a logo and probably a ‘gimmick’ formally referred to as a slogan. For starters, all you need really is a name. The moment you start pitching to other people, you will need a logo and a slogan.

A name is for the ears and a logo is for the eyes. The name and logo of a business are probably the most important branding material for the business, a good name will not make a business but a bad name could break a business. You want your name to be as appealing as possible, because that creates the first impression of the business. Just imagine someone in your family was supposed to have a brain surgery, and there are two clinics you have to pick from, one is named John’s Family Hospital, while the other is named Ecstacy Grindz Hospital. Well I don’t need to ask but I can tell you probably would be very skeptical about entrusting your the medical welfare of someone in your family at Ecstacy Grindz. Though this is an extreme example it hopefully passes the message across well. There are no strict rules of naming a business, you just have to be mindful of who you are marketing to and what industry you are in.

I named my startup Venew, because it was a name I thought was exciting and appropriate for the purpose of the app. When you think of people looking for events, you think of people looking for the place/ venue they will like to spend time. Now I could have gone with the name “Venue”, but Venue is too generic, it is just another word in the English dictionary. A useful thing to do is to examine the etymology for very popular/ successful companies in your industry. For example for Venew I looked at several apps such as:

  1. Instagram – Insta stands for instant and gram represents something written, recorded or sent in you think of its use in the word telegram. So an Instant send/share of user generated content was the resulting deriviation.
  2. Facebook–  the name makes you think of a book with many faces; this is simply what facebook started as, a place to view “faces” of people you knew.
  3. Snapchat- Snap for taking photos and chat for sending messages; these are the two main things you could do on their app.
  4. Canva- derived from the word canvas, which is sentially where an artisits designs his/her work, given that Canva is an online platform for artists to design this makes sense.
  5. Twitter- perhaps not too much of a relation to its purpose, but a ‘tweet’ is the sound a chirping bird makes. Birds chirp to communicate, and you can blame that initial morning song on the males, who sing to announce that they are alive, alert and ready to defend their territory. So it makes sense people will tweet to communicate.

After examining some of these brands I realized there had to be a purpose for the name “Venew” and let’s not forget the logo. As I elaborated earlier, the name was derived from the word Venue, however I had problems making a logo. The different logos were also relevant to the brands listed above. I ended up choosing an upside down mathematical compass, which then takes the form of a V. The purpose of using a compass was that compasses (non-mathematical) are used to help people find where they are going, which is essentially what the Venew App does. View a brief evolution of the V below.[powr-image-slider id=ea281509_1494468396597]